The legacy of Swiss design and how On is writing a new page in its history

The legacy of Swiss design and how On is writing a new page in its history

Switzerland has a rich design heritage that has proved hugely influential. We explore how designers today, including two working at the sportswear brand On, reinterpret this history within their work, and we consider why the principles underpinning “Swiss Style” have stood the test of time.

Christian O'Brien
Christian O'Brien
Over Two Decades of Rocket Recordings’ Independent Album Artwork

Over Two Decades of Rocket Recordings’ Independent Album Artwork

Out of the Void curates the entire back catalogue of the record label’s releases. The limited edition book is a time capsule of a fascinating era for independent artists.

Christian O'Brien
Christian O'Brien
"Fuck Around and Find Out”- The Philosophy that Underpins Ji Park’s Eclectic Practice

"Fuck Around and Find Out”- The Philosophy that Underpins Ji Park’s Eclectic Practice

With a practice that challenges traditional definitions of disciplines, the creative’s approach is ever-informed by experimentation, thought and play.

Christian O'Brien
Christian O'Brien
Studio Gruhl dives back into Berlin’s 1990s techno scene in an identity for Spellbound

Studio Gruhl dives back into Berlin’s 1990s techno scene in an identity for Spellbound

For the newly founded female-led label, the studio developed a raw and adaptable design system, reminiscent of the heyday of techno.

Christian O'Brien
Christian O'Brien
Wildlife in Motion: One-Line Motion Design

Wildlife in Motion: One-Line Motion Design

Stephane Leopold's "Moving Nature" uses one-line motion design to animate wildlife. The project is both artistic and energy-efficient.

Christian O'Brien
Christian O'Brien
Switzerland’s New Passport Is So Stunning, It Belongs in a Museum

Switzerland’s New Passport Is So Stunning, It Belongs in a Museum

The EU country might have the 5th strongest passport in the world, but they also have the most gorgeous passport now, with this new design unveiled by Geneva-based studio RETINAA.

Christian O'Brien
Christian O'Brien
A Minimalist Take on Craft Beer Branding

A Minimalist Take on Craft Beer Branding

Discover Basker Brewing Co's branding and visual identity, designed by Andstudio, blending simplicity with craftsmanship.

Christian O'Brien
Christian O'Brien
Ayla's Striking Branding and Visual Identity Design

Ayla's Striking Branding and Visual Identity Design

A blend of minimalist design and bold presence.

Christian O'Brien
Christian O'Brien
Apple's Major League Soccer logo mash-ups are changing the rules of co-branding

Apple's Major League Soccer logo mash-ups are changing the rules of co-branding

It's remarkable to see Apple modify its logo for each of the 30 Major League Soccer team uniforms.

Christian O'Brien
Christian O'Brien
Korean Air replaced its iconic logo for the first time in 40 years

Korean Air replaced its iconic logo for the first time in 40 years

A simplified new look by Lippincott designed to reach global audiences

Christian O'Brien
Christian O'Brien
Wordmark for the World’s Largest Archipelago Takes its Shape from Island Formations

Wordmark for the World’s Largest Archipelago Takes its Shape from Island Formations

Helsinki-based studio Bond crafts a vibrant identity for Saaristo, capturing the spirit of Finland’s untamed landscape.

Christian O'Brien
Christian O'Brien
When News Becomes the Canvas: A Daily Ritual in Color and Creativity

When News Becomes the Canvas: A Daily Ritual in Color and Creativity

With an everyday ritual of painting the newspaper, the artist’s project is a testament to what happens when we treat creativity as something as intrinsic as eating breakfast or brushing our teeth.

Christian O'Brien
Christian O'Brien
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