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Lindt’s Iconic Ribbon Takes Center Stage in Luxe Easter Egg Redesign

Lindt’s Iconic Ribbon Takes Center Stage in Luxe Easter Egg Redesign

The new packaging takes the visual cues associated with Lindt's chocolate bunny to convey its premium place in the competitive category.

Christian O'Brien
03 Apr

Top Stories in Design

Derek&Eric redesigns Lindt’s Easter eggs using its iconic ribbon

Derek&Eric has redesigned the packaging for Lindt’s Easter eggs, putting its iconic red ribbon front and centre. The London-based studio has been working with the chocolatier’s UK team for the past…

Space of Kin: Branding That Breathes Visual Identity

Explore the Space of Kin branding and visual identity by Anvar K. Discover how the concept of 'space and air' shapes a unique, curated experience.

Athletics’ identity for GOCA references traditional Japanese script and incorporates “infinite” patterns

Centred around championing Asian creatives, GOCA’s wordmark opens up to spotlight art and artists.

Events

On Demand

Peter Merholz: The Evolving Design Leader Insights

April 14th

Beyond Aesthetics: UX as a Business Driver

Articles

The Fine Line Between Personalization and Privacy That Every UX Designer Must Navigate

Why Personalization Improves UX — And Why It Comes at a Cost

“The opportunity for invention”: Pentagram New York welcomes its first product design partner, Piotr Woronkowicz

A first for the international design agency’s New York office, Piotr’s arrival suggests not only a shift in the design industry but one in public behavior.