In this issue, we’re exploring how intentional design elevates brands, sparks meaningful conversations, and inspires genuine connections. At the core of these stories is a shared belief in the power of purposeful creativity — not just to communicate clearly, but to deeply resonate across industries, communities, and cultures.

From Ali Martín Filsoof’s advocacy for slowing down the creative process to enhance depth and emotional impact, to Pentagram’s sophisticated and precise branding work for literary prizes, intentionality emerges as a consistent force shaping memorable experiences. Studio Joe’s vibrant rebrand of Peckham Carboot demonstrates how authentic design can encapsulate community spirit and nostalgic charm, while public-sector Chief Design Officers apply strategic design-thinking to transform civic spaces and build lasting trust.

We also highlight Figma’s ongoing innovations — showing how attention to detail and inclusive, AI-driven tools can democratize design and push creative boundaries forward.

Together, today’s stories illustrate the profound influence thoughtful and strategic design holds in shaping the world around us. Let’s dive in.

Design with the real Liquid Glass in Play.

No simulations or reference files—use the real materials that tap directly into Apple’s APIs.

See how your app will look, feel, and function ahead the iOS 26 launch later this year.

Creative careers at a slower pace: Ali Martín Filsoof on intentional practice

Design Dept founder Ali Martín Filsoof advocates slowing the pace in creative work to achieve cultural relevance and emotional clarity. His day-to-day blends deep creative focus, strategy, and multicultural curiosity — offering a view into how slow, thoughtful design adds real substance to branding.

Figma Make AI hits public: build apps from prompts

Figma Make, its AI-powered, prompt-to-app development tool, has officially launched for all users. Now anyone can prototype or even build functional apps using natural language and design references, complete with an optional Supabase backend integration.

Advocacy wrapped in design: Hudson Canyon butcher‑paper campaign

This past June, in honor of World Oceans Month, select seafood markets in New York and New Jersey wrapped their fish in limited-edition butcher paper. The paper featured gyotaku-style fish prints and QR codes to spotlight Hudson Canyon conservation — showing how clever tangible design can directly drive environmental action.

Pentagram brands literary prestige for Windham‑Campbell Prizes

Pentagram created an identity built around elegant brackets for Yale’s prestigious literary awards. This identify focuses on a graphic motif referencing framing and inclusivity. It gives the Windham-Campbell Prizes a visual system that’s both refined and flexible.

Figma’s icon‑making secrets: inside the creative process

Figma designer Tim Van Damme pulls back the curtain on icon development. From dozens of rapid iterations to cohesive visual storytelling across multiple product icons he reveals how thoughtful refinement yields clarity and recognition.

Studio Joe brings market nostalgia to Peckham Carboot identity

Studio Joe channels playful nostalgia into its vibrant rebrand for London’s Peckham Carboot. With quirky marker-pen typography, hand-drawn visuals, and lively colors, the identity authentically celebrates the market’s eclectic, community-driven spirit.