Jony Ive reinvents the button

What’s changed since 2022? Personalisation, animation and speed.

If you’ve visited my actual website, rather than reading by email or whatever, such as reading this very post, you may notice somebody else’s cursor pass by as you’re reading.

I'll be adding to these over the years I think Hierarchy is key, but too many layers results in confusion. e.g. Any nav, bread-crumbs, tabs, … e.g. Stacked rows of nested tabs e.g. Using multiple variations of “tabs” APIs gain value when designers focus on clear docs and sample code,…

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