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The legacy of Swiss design and how On is writing a new page in its history

Switzerland has a rich design heritage that has proved hugely influential. We explore how designers today, including two working at the sportswear brand On, reinterpret this history within their work, and we consider why the principles underpinning “Swiss Style” have stood the test of time.

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Christian O'Brien
28 Mar

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The legacy of Swiss design and how On is writing a new page in its history

Switzerland has a rich design heritage that has proved hugely influential. Here, we explore how designers today, including two working at the sportswear brand On, reinterpret this history within their work, and we consider why the principles underpinning “Swiss Style” have stood the test of time.

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