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Behind the Smile: Koto's Amazon Rebrand Unveiled

Behind the Smile: Koto's Amazon Rebrand Unveiled

It took Amazon just four days to commission Koto's global brand transformation. Rob Alderson says this should set a new standard for an industry often racked with hesitancy.

Christian O'Brien
30 Apr

Top Stories in Design

“Speed thrills – Koto’s Amazon rebrand shows what’s possible”

If your social media feeds are anything like mine, yesterday you were bombarded with news of Amazon’s “brand transformation” by Koto. It’s a huge piece of work, driven by the company’s struggles “to…

New Logo & Branding for Full Pin by Rethink — BP&O

Logotype, logo, art direction, packaging and merchandise for mushroom business Full Pin by Rethink. Reviewed by Ruby Iynskey for BP&O.

Proactive, honest and bold – what does a great client relationship look like?

Jonathan Kirk wants to talk about clients. The Up to the Light founder, and author of the What Clients Think Report – based on 680 client interviews and produced alongside the Design Business…

Articles

Suzy Chan’s handwritten film titles channel emotional tone through delicate, calligraphic forms

For Warda Mohamed’s short film Muna, this custom title design balances broken structures with ornate details to embody the protagonist’s sense of disconnection.

Your favorite movies, reimagined as old book covers

Some movies just really want to be books. A new project reimagines cinematic hits as vintage covers.

The Power of Play | Figma Blog

When Designer Advocate Laura Fehre set out to design a digital nail salon, she had a vision in mind. Nailing it, however, meant letting go of perfection and letting herself play.