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How Designers Visualize Fragrance

How Designers Visualize Fragrance

Using form, color, typography, and art direction, designers create entire worlds around fragrance – translating scent into sight, touch, and story. But how do you design for something you cannot see? And can design help us smell what we see?

Christian O'Brien
28 Apr

Top Stories in Design

Can you smell design?

Using form, color, typography, and art direction, designers create entire worlds around fragrance – translating scent into sight, touch, and story. But how do you design for something you cannot see? And can design help us smell what we see?

New Logo & Branding for Rolus by Re

Logotype, packaging, posters and motion video for sparkling drink Rolus designed by Re.

design/leader: Dixon Baxi design director Libby Tsoi

Libby Tsoi is a design director at DixonBaxi, which creates branding for clients like MTV, Tubi and AC Milan. The London-based creative was previously senior designer at SomeOne.

Articles

What designers wish they’d known about running a business

It feels like barely a day goes by without a new design studio announcing its arrival on social media. As the industry shifts amid economic uncertainty, and more designers set out to start their own…

Adobe will pay design studios to hire apprentices

Adobe is offering design studios $20,000 (about £15,000) to hire apprentices to boost opportunities for the next generation of creatives. The scheme was announced by Adobe’s SVP of Design…

The Slate Truck: A Gray Shape for the Future of Freedom

The light cuts low across a gravel turnout. Campfire smoke folds into golden haze as someone rinses salt from their face using water from a steel bottle balanced on the Slate’s tailgate. There are no badge glints, no chrome reflections, just flat surfaces the color of dry cement. On paper, it’s a pickup, but in